About Us

17 years, countless watches, one passion

For over 17 years, Choice Brands has crafted your watches. We are passionate about watches. We have helped businesses create their own ideas. Our dedicated team work together to deliver you the best. Find out more about us below.

Dedicated Account Manager 📞

Bespoke Products Made In-House 🎨

FREE Design Before Order Production ⌚

Top Quality ✔️

Our History

2006

Choice Brands (UK) Limited is founded; where our journey begins.

2007

We start manufacturing in-house watch brands.

2008

Became an official distributor of world-renowned brands.

2019

Toff London launches. This is our watch brand.

2021

Choice Brands launches as a bespoke service, tailoring products to you.

2024

Established a team of agents across the UK & Ireland.

Meet Our Professional Watchmakers

Our team of watchmakers have over 40 years of experience between them. Our in-house workshop is where your watches are made. Your watches are handmade by our team. We have a huge passion for what we do.

British Watch and Clock Makers - Certified Memeber

Choice Brands and our in-house brand Toff London are part of the British Watch and Clock Members community. Our team are always improving. Aiming for high quality, our watchmakers check all your designs. We deliver you the best products we can.

Testimonials

Over the years, we have worked with many organisations. Charities, sports clubs and more have asked us to help create their watches. Making designs for you is what we love. See some of our reviews below: